Ch. 11 - Developing and Managing Products

Since 1886 Coca-Cola has been giving drinks to the customers. Now the company brings a variety of drinks, creating new product for everyone. They have been implementing these steps:

Idea- the consumption of beverage drinks increasing around the world, home and outside, due to this fact Coca Cola Company decided to enter this market.

Building analysis - the company identify the competitors, also makes a research on similar products on the global market.

Development- the company launched on each market the drink in different variations until it got to the maximize satisfaction.

Preparation for the introducing of the product - creating legal entity, development of supply, packaging, first commercial production under supervision.

Commercialization - focus on availability in retail store, penetration of high-quality stores.