Ch. 2 - Strategic Planning for Competitive Advantage

SWOT ANALYSIS 

Coca-Cola Strengths

• Strong brand identity
• Highest brand equity
• Extended global reach
• Greatest brand association and customer loyalty
• Largest Brand Valuation
• Dominant Market Share
• Unparalleled distribution system
• Acquisitions 

Coca-Cola Weaknesses

• Aggressive competition with Pepsi 
• Product diversification 
• Health concerns 

Coca-Cola Opportunities

• Introduce new products and diversify its segments 
• Increase presence in developing nations 
• Bring advanced supply chain system
• Packaged drinking water

Coca-Cola Threats

• Water usage controversy 
• Packaging controversy
• Direct and indirect competition