Ch. 1 - Overview of Marketing

The drink Coca-Cola was originated in 1886 by John Pemberton (1831–88). His bookkeeper, Frank Robinson, chose the name for the drink and penned it in the flowing script that became the Coca-Cola trademark, basing it on cocaine (removed in 1903), coca leaf, caffeine-rich extracts of the kola nut.

The Coca Cola Company Mission

• To refresh the world in mind, body and spirit

• To inspire moments of optimism and happiness through our brands and actions

• To create value and make a difference.