martes, 24 de marzo de 2020

Ch. 6 - Consumer Decision Making


The evoked coca cola set is based more on customer perception through slogans such as "Life Tastes Good" or "Red, White & You" that has been carried out through its creation. Also recognized as the soft drink, in addition to its recognized brand colors such as red and white, it has highlighted in the client that within a wide variety of beverage options consumers will choose Coca Cola.

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