Ch. 17- Personal Selling and Sales Management

The Coca-Cola Company generates leads through advertising and social media. Then the company uses their web site and social media to qualify their leads, some techniques are surveys, snapshots, news stories, polls and connecting with social networks. A salesperson is more related to the individual carrying out the word of the Coca-Cola beverage. The objectives of buying Coca-Cola are meet, it is a sub-product that is minor is sense of purchasing a TV. The sale is most often to be closed in a orderly manner. The Coca-Cola Company on their main site has information and a feedback site to follow up on their selling process, if it was successful in wants and needs or unsuccessful in certain critiques.

Ch. 16 - Advertising, Public Relations and Sales Promotion