Like any company, they must have a better management of the company in this period of the virus. Coca Cola its first misconception when the pandemic began was to have regulations regarding the health of its employees based on guidelines and supplements. Obviously, the productivity of its products wasn’t going to stop, the company continued to produce beverages for its customers, taking precautions in this regard and possibly lowering the amount of productivity due to its low demand. In a matter of income, Coca Cola has had a 22% drop in the stock of the company.
sábado, 9 de mayo de 2020
Ch. 18 Social media and Marketing
Coca-Cola today has over 96 million fans on Facebook. Coca-Cola page on Facebook is much active and engaging now than it used to be in the past. It publicizes its ads, endorsements, applications and games on Facebook. Coca Cola also has fan pages for its other products like Coca Cola Zero, diet coke.
Ch. 8 - Segmenting and Targeting Markets
Coca Cola doesn’t target a specific segment but adapt its marketing strategy by developing new products. Generally, Coke does not have a specific target and is addressed to everyone. But the main consumers are 12-30 years old people. no life style targeted but more and more busy life style and mobile generation (youth) are considered to be the most important part of Coke’s consumers.
Ch. 15 - Marketing Communications
Coca Cola has pricing strategy as a competitive advantage. Despite the high popularity of the brand, it has priced its products competitively, the important reason is that it has made its products more affordable and accessible. This gives the brand access to a very large customer base throughout the globe. Its products are available in various packages suited to various types of needs from 500ml to large 2 and 2.5 lt family packs.
Ch.10 - Product Concepts
Coca-Cola is known worldwide for its product. A consumer can see it in a foreign county, with labeling in a foreign language and know it is a Coca-Cola product. The red color and shape of the bottle is an immediate trigger in many minds as to the fact that the drink is a Coca-Cola product.
jueves, 16 de abril de 2020
Ch. 17- Personal Selling and Sales Management
The Coca-Cola Company generates leads through advertising and social media. Then the company uses their web site and social media to qualify their leads, some techniques are surveys, snapshots, news stories, polls and connecting with social networks. A salesperson is more related to the individual carrying out the word of the Coca-Cola beverage. The objectives of buying Coca-Cola are meet, it is a sub-product that is minor is sense of purchasing a TV. The sale is most often to be closed in a orderly manner. The Coca-Cola Company on their main site has information and a feedback site to follow up on their selling process, if it was successful in wants and needs or unsuccessful in certain critiques.
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